A snapshot of a video cover for Shake Rattle & Roll Dueling Pianos

Case Study: Shake, Rattle & Roll Dueling Pianos

Shake, Rattle & Roll Dueling Pianos is the northeast’s premier dueling pianos show. Every Saturday night from their perch in Times Square, the musicians of this decade-running show play an hourslong, all-request set of rock and pop classics to a rowdy crowd of New Yorkers. They drink, they dance, and they sing at the top of their lungs.

What We Did

We originally met with the owners of Shake Rattle & Roll to build out a new website, a transition from a self-hosted platform. Before beginning, we worked with them to discuss the business goals and KPIs for the site as well as to learn about their visitors and what they were looking for. In the end, we developed an entirely new online identity, complete with logos, a design and typography system. We built them an altogether new website on WordPress, hosted and maintained on our servers.

And things were good. They enjoyed a top-3 name recognition on google search engine results pages (SERPs), and were able to convert significant visitor traffic to sales at their offsite ticket sales vendor.

A few years later, we discussed a possible redesign as well as the installation of a shopping cart. 

We suggested an alternative. Seeing the flexibility of the underlying theme and the new availability of recently developed photo and video assets, we recommended a design refresh instead. This way we were able to modify the existing structure with the new assets.

We also installed a shopping experience via WooCommerce. This made the client happy because they were able to own all the steps of the transaction without having to hand over a percentage of ticket sales to the ticket seller. 

Piano player toasts the sky