LATINO SCHOLARSHIP FUND OF WESTERN MASS

THE ASK

A site for a non-profit scholarship fund, complete with payment processing, events, and student profiles, as well as a way to promote the yearly banquet, the source of most of the year’s donations.  If only there were a way to capture the same excitement, all year?

THE CHALLENGE

With all-volunteer organization, every decision and every dollar counts.  There’s a limited amount of existing assets that can be used, and the organization doesn’t work 9 to 5. The site should be simple, easy to use, extensible, but also low-maintenance, and integrate with other marketing efforts.

THE RESULT

Latino Scholarship Fund of Western Mass launched in 2016, and has served hundreds of visitors since, purely through natural search results, and has raised thousands in donations.