While working for MRM, Maceo was worked on delivering the new iteration of the website, GoArmy.com. The Army, activating its “Army Strong” campaign, wanted to showcase the variety of jobs available to the recruits and present the benefits to an increasingly diverse set of potential recruits, each with their own expectations, reasons for joining and desired skills.
At that time, the GoArmy.com site was a microsite. It had cutting-edge, award-winning design, but focused on a small subset of Military Occupational Specialties (MOS’s) and was not designed to scale or update easily. We rebuilt from the ground up, spending a year analyzing new CMS platforms before selecting Day–which would later become known as Adobe Experience Manager–and working hand-in-hand with the onsite system integrators to relaunch an all-new GoArmy.com a year later. Maceo’s team was responsible for developing every page, every banner, every ad, from concept to creative to approval to production code. A decade and a dozen campaigns later, the foundation we delivered is still going strong.