Oath is a new brand that was formed by Verizon’s acquisition of Yahoo! And AOL. A media megacompany comprising over 35 well-known brands, their objectives are ambitious: to compete with the best in the business, Facebook and Google. Managing the ongoing website development for a brand of this stature means a massive intake of requests, processes that protect and enhance the mission while showing its range and depth of offerings, and finding a way to bring cohesion to what would be called a "house of brands."
MB was brought in to develop a team within a family. After a merger of this size, additional staff support was needed to identify and own the corporate site needs. We worked with the Oath team to bring on a staff dedicated to delivering solutions for a rapid cadence of ongoing site deployments for product and partnership announcements, integration of newly owned properties, and overall rebranding.
Managing 53 requests in three months, deploying high profile projects with global visibility, hiring to scale and training best-practices were all part of the day-to-day. MB are still onsite with the client, working through new challenges and deploying as many as three builds a week.